a creative project communication Framework

Senior capstone project by Mark Moran

academy for creative media | university of hawai'i west o'ahu

Deployment

What is it? Deployment is how you take the amazing designs you and your client created together and deliver it to the world for all to see. 

The parts of Deployment

Just like Development, Deployment methods depend on the type of platform used for the creative media project. But there are still certain parts of this process that are common to most creative projects and are important to keep in mind as you consider the options for communication laid out in this framework.

  • Pre-Launch
  • Launch
  • Production *
  • Hand Off *
  • Training *
  • Maintenance

* These steps are optional, depending on the type of creative media project.

Modes of Communication

Communication across the framework has been broken into 3 primary types and 9 sub-types as follows:

Data Transmission

  • Email
  • Documentation
  • SMS / Messaging

Discussion and Skill Training

  • in-person meeting
  • teleconference
  • Telephone

Information Repositories

  • Web-Based Portal
  • Video Walkthrough
  • Documentation

The intersection

Each part of the deployment process lends itself to specific modes of communication. The following table shows the optimal intersection for each part:

Part of Deployment Primary Mode Secondary Mode
Pre-Launch
n/a
n/a
Launch
n/a
n/a
Production
n/a
n/a
Hand Off
n/a
n/a
Training
n/a
n/a
Maintenance
n/a
n/a

The results of research

This section talks about how the research surveys sent to clients and creatives contributes to the formation of the above framework for this phase. 

Research limitations

This will talk about any limitations on the research as it relates to this phase (optional)

The Framework In action

This section will provide specific examples of how teach part of this phase can be conducted with the modes of communication specified in the table above.

Publishing

Pre Launch + Launch + Production

A description of how these methods of communication are used in these parts of the process.

Customer Support

Hand Off + Training

A description of how these methods of communication are used in these parts of the process.

Follow Through

Maintenance

A description of how these methods of communication are used in these parts of the process.

A Creative Media Case Study

This section will talk about the ACM website project and how it demonstrates this process in action.

Case Study Background

The background on the case study and specifically how it was approached during the spring 2020 semester with a “before” and “after” communication methodological approach.

The Deployment Process

Talk about the elements of this process that are relevant to this case study.

Client Survey Results

Share the results of the survey for the ACM website client and how they demonstrate the framework for this phase.

Conclusion

About Mark Moran

In 1997 I began a program of self-study on the fundamentals of website design initiating a life long journey to understand the best ways to craft effective online experiences. From high-profile clients like Disney Channel, ABC, and Warner Brothers, to being an original team member at Rotten Tomatoes, to spending 10 years as Jet Liʻs webmaster and designer, I’ve spent almost 25 years actively pursuing an interest in web design strategies and methodologies. 

After returning to school at the University of Hawaiʻi at West Oʻahu, I joined the Academy for Creative Media and began a journey of exploring how interactive design can be improved upon for better outcomes between creative professionals and the people they serve. This capstone project represents the next step of an ongoing desire to uncover the means for building websites and applications which are not just functional, but create a truly transformative user experience.

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