a creative project communication Framework
Senior capstone project by Mark Moran
academy for creative media | university of hawai'i west o'ahu
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What is it? Development is where you take the visual design language and build the platform where it will be presented to the world, whether that is a brochure, website, podcast or film.
Development is a process that can take many forms, depending on the type of creative media project. As such, it is important to view communication during this phase as a process of keeping the client up to date with your progress, while also providing them with important tasks to help move everything forward.
* This step depends on the method of delivery and type of platform being used, and can include printing, coding, filming, recording and others.
Communication across the framework has been broken into 3 primary types and 9 sub-types as follows:
Development tends to be an isolated process with the creative building the solution for their client. As such there are two primary processes that take priority in this phase:
While working on constructing the final deliverable for your client it is the perfect time for them to work on copy or content for the final product. This generally only applies to projects with lengthy development periods such as mobile apps, websites, or publications.
Clients desire to feel heard and understood when providing feedback so in-person meetings or teleconferences are the preferred method to receive their design feedback. In addition an audio or video recording posted to your project portal allows both yourself and the client to review previous conversations.
This section talks about how the research surveys sent to clients and creatives contributes to the formation of the above framework for this phase.
This will talk about any limitations on the research as it relates to this phase (optional)
This section will provide specific examples of how teach part of this phase can be conducted with the modes of communication specified in the table above.
A description of how these methods of communication are used in these parts of the process.
A description of how these methods of communication are used in these parts of the process.
A description of how these methods of communication are used in these parts of the process.
This section will talk about the ACM website project and how it demonstrates the process in action.
The background on the case study and specifically how it was approached during the spring 2020 semester with a “before” and “after” communication methodological approach.
Talk about the elements of the process that are relevant to this case study.
Share the results of the survey for the ACM website client and how they demonstrate the framework for this phase.
In 1997 I began a program of self-study on the fundamentals of website design initiating a life long journey to understand the best ways to craft effective online experiences. From high-profile clients like Disney Channel, ABC, and Warner Brothers, to being an original team member at Rotten Tomatoes, to spending 10 years as Jet Liʻs webmaster and designer, I’ve spent almost 25 years actively pursuing an interest in web design strategies and methodologies.
After returning to school at the University of Hawaiʻi at West Oʻahu, I joined the Academy for Creative Media and began a journey of exploring how interactive design can be improved upon for better outcomes between creative professionals and the people they serve. This capstone project represents the next step of an ongoing desire to uncover the means for building websites and applications which are not just functional, but create a truly transformative user experience.