a creative project communication Framework
Senior capstone project by Mark Moran
academy for creative media | university of hawai'i west o'ahu
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What is it? Design is taking everything built in the Discovery phase and giving it character, a presentation and a visual language. It is where you craft the look of whatever you are building for your client.
Design includes everything from initial mood boards and style guides to explore colors, typefaces, and imagery, through sketches, wireframes, high-fidelity mockups and initial interactive prototypes.
Communication across the framework has been broken into 3 primary types and 9 sub-types as follows:
The design process involves two main processes: the delivery of designs to the client, and feedback on those designs back to the creative. As such, each process has a primary method that works best, as well as additional implementations that assist in keeping the process smooth.
When sending designs it is important to provide context for your creative work. Sending an email with a link to a central repository for your designs, such as a project portal website, along with a short (5 minutes or less) walkthrough video allows the client to easily grasp the concept and review the designs on their own time.
Clients desire to feel heard and understood when providing feedback so in-person meetings or teleconferences are the preferred method to receive their design feedback. In addition an audio or video recording posted to your project portal allows both yourself and the client to review previous conversations.
This section talks about how the research surveys sent to clients and creatives contributes to the formation of the above framework for the Design phase.
This will talk about any limitations on the research as it relates to design (optional)
This section will provide specific examples of how teach part of the design phase can be conducted with the modes of communication specified in the table above.
A description of how these methods of communication are used in these parts of the process.
A description of how these methods of communication are used in these parts of the process.
A description of how these methods of communication are used in these parts of the process.
This section will talk about the ACM website project and how it demonstrates the process in action.
The background on the case study and specifically how it was approached during the spring 2020 semester with a “before” and “after” communication methodological approach.
Talk about the elements of the process that are relevant to this case study.
Share the results of the survey for the ACM website client and how they demonstrate the framework for this phase.
In 1997 I began a program of self-study on the fundamentals of website design initiating a life long journey to understand the best ways to craft effective online experiences. From high-profile clients like Disney Channel, ABC, and Warner Brothers, to being an original team member at Rotten Tomatoes, to spending 10 years as Jet Liʻs webmaster and designer, I’ve spent almost 25 years actively pursuing an interest in web design strategies and methodologies.
After returning to school at the University of Hawaiʻi at West Oʻahu, I joined the Academy for Creative Media and began a journey of exploring how interactive design can be improved upon for better outcomes between creative professionals and the people they serve. This capstone project represents the next step of an ongoing desire to uncover the means for building websites and applications which are not just functional, but create a truly transformative user experience.