a creative project communication Framework
Senior capstone project by Mark Moran
academy for creative media | university of hawai'i west o'ahu
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A web design project was selected due to its inclusion of most of the parts of the various creative media project types across each of the four phases. Since the case study was related to the Academy for Creative Media website redesign project using a website for this example is particularly relevant.
As discussed before, this example is not meant to be applicable to all creative media projects. The specific implementation of the framework will vary for each project type
This phase begins once the initial contract for work has been agreed upon and signed. During each part of the phase, specific communication methods should be emphasized as follows:
Weekly in-person, teleconference, or telephone touch-base meetings are established. Some meetings may last only 10 minutes, with others going for an hour. Each meeting should include a follow up email to recap discussions, reiterate, expectations, and confirm action items.
(Mood Boards, Style Guides, Wireframes, Mockups, Prototypes): Similar to the Discovery phase, the first round of submissions are reviewed in-person or via teleconference, with subsequent submissions sent through email, video walkthroughs, and placement on the web project portal.
In 1997 I began a program of self-study on the fundamentals of website design initiating a life long journey to understand the best ways to craft effective online experiences. From high-profile clients like Disney Channel, ABC, and Warner Brothers, to being an original team member at Rotten Tomatoes, to spending 10 years as Jet Liʻs webmaster and designer, I’ve spent almost 25 years actively pursuing an interest in web design strategies and methodologies.
After returning to school at the University of Hawaiʻi at West Oʻahu, I joined the Academy for Creative Media and began a journey of exploring how interactive design can be improved upon for better outcomes between creative professionals and the people they serve. This capstone project represents the next step of an ongoing desire to uncover the means for building websites and applications which are not just functional, but create a truly transformative user experience.