A framework for

creative project communication

a senior capstone project by Mark Moran

academy for creative media | university of hawai'i west o'ahu

what is the key to

successful client communication?

At the center of this senior capstone project is the pursuit of understanding how communication affects creative media projects, and the specific methods of communication that are most effective in providing clarity from the client, confidence in the creative professional (“creatives”), and success of the project goals. 

By looking at each phase of a typical creative media project, and analyzing the results of surveys for both creatives and clients, this framework has been developed to encapsulate a more efficient way for both sides to work together and move forward.

What questions are we

Trying to Answer?

  • Where are the modes of communication relevant to creative media projects?
  • What structure for the phases of a creative media project are applicable across various types of creative media, and how can they be integrated with various modes of communication?
  • What are the attitudes and experiences for both creatives and clients related to communication in a creative media project?
  • What communication framework will provide the most effective system for each part of a creative media project?

What is the goal?

Through the creation of this framework creatives may be able to provide clients with the best onboarding, education, and communication experience necessary for those clients to prepare, understand, and participate in a creative media project and work together towards a successful project outcome.

Download the Paper

If you would like to review the full paper that details how this framework came about, please click on the image below to download the PDF.

If weʻre going to build this framework, then first we have to understand the different modes of communication and how they work in a creative media project.

Next Up: Modes of Communication

About Mark Moran

In 1997 I began a program of self-study on the fundamentals of website design initiating a life long journey to understand the best ways to craft effective online experiences. From high-profile clients like Disney Channel, ABC, and Warner Brothers, to being an original team member at Rotten Tomatoes, to spending 10 years as Jet Liʻs webmaster and designer, I’ve spent almost 25 years actively pursuing an interest in web design strategies and methodologies. 

After returning to school at the University of Hawaiʻi at West Oʻahu, I joined the Academy for Creative Media and began a journey of exploring how interactive design can be improved upon for better outcomes between creative professionals and the people they serve. This capstone project represents the next step of an ongoing desire to uncover the means for building websites and applications which are not just functional, but create a truly transformative user experience.

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